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Considering the consumption upgrading in China, Greenland Group launched “big spending” global strategy, which centers on the general ideal of “grafting the global resources and serving the Chinese market”, takes direct selling of import goods as its entry point, establishes overseas direct purchasing centers in the US, Australia, UK and South Korea and direct purchasing channels of commodity supply, and develops strategic cooperation with Shanghai Waigaoqiao Group. Greenland’s physical boutique supermarkets started business successfully in Xuhui District, Changning District and Baoshan District in Shanghai, and are well received. We intend to open up 20-30 boutique supermarkets in succession in other districts of Shanghai and Hangzhou, Ningbo, Nanjing, etc. across China, with a goal of over 50 by 2018.
Following the internet way of thinking of “openness, interaction and infinity” and utilizing new technologies such as mobile internet, big date and cloud computing, the G-Club global member platform is an O2O platform which provides the members with comprehensive resources such as integrated wireless applications, business tourism services, real property, automobiles, energy, consumption, finance and football clubs.
The G-Club global member platform centers on the membership system, depends on the quality industrial clusters of Greenland and takes the diversified products as the carrier. It improves clients’ aggregation by innovating its business model. Meanwhile, it will realize accurate and individualized marketing through in-depth analysis of big data such as the clients’ transaction data and behavioral data.
Greenland has a relatively large scale and strength in its hotel industry with 70 odd hotels in construction and completion. It has over 20,000 various types of guest rooms and an asset size of over 25 billion yuan. Greenland hotels have covered 20 provinces and 70 cities in China including Beijing, Shanghai, Nanjing, Zhengzhou and Nanchang, and overseas cities including LA in the US, Sydney in Australia, and Frankfurt in Germany. In the aspect of hotel management, Greenland adopts self-owned hotel brand strategy, launching self-owned luxury hotel brand “Primus” and business brand “The Qube”.
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